Over the past year, we’ve been building a brand-new marketing platform in-house, designed to give us far more flexibility and the foundation to bring you exciting new features next year, including more intuitive tools for creating, targeting and measuring your campaigns.
The first step is moving every marketplace onto the new platform, and we’ll be completing this migration by the end of October. We’ll migrate our first marketplaces on Thursday, October 15th. We will notify each marketplace once it has been migrated.
Before we migrate your marketplace
- Past campaigns and segments won’t carry over. Please note down any segments you’d like to keep so you can rebuild them once your marketplace has been migrated.
- Any campaigns you currently have scheduled may be affected.
What’s new now in Marketing 2.0
- One channel per campaign: Channels are now separate, so each campaign goes out on a single channel. To reach customers on more than one channel, simply create a campaign for each.
- A cleaner dashboard: We’ve streamlined the dashboard, and it’s just the beginning. New features are already in development and will be added soon.
- Smarter segments: You can now filter segments by recency, frequency and monetary (RFM) score, as well as by customer status, making it easier to target the right customers.