We have migrated Pronto to Website 2.0 and have been setting up some segments. So far they seem to be a great way to help customers find the food they are looking for or to highlight offers. The segments we have are categories based and so far we have:
Pronto Pizza Favourites - shows all outlets with the Pizza category
Street Food and Burgers - shows all outlets with the Street Food or the Burgers category
Curry & Spice Sensations - shows all outlets with the Curry or Thai category
You can take a look here: https://www.pronto.co.uk/restaurants
These segments mean that all our outlets show in at least one of these segments, and it makes it easy to browse for the type of takeaway a customer wants as the segments show the cover images which are all images of food.
What do you think to these types of category segments? Would you be able to use segments like this that group your outlets into just a few segments but ensure everyone is featured?